Is Your Beacons.ai Site Hurting Your SEO and Discoverability?

I absolutely love Beacons for its user-friendly interface, drag-and-drop functionality, and visually appealing design. However, the lack of a blogging feature can significantly impact SEO, especially for service-based local businesses that rely on ranking in Google search results to attract clients.

Today, I’m debating whether to completely move a client’s website off Beacons or to create a subdomain for a blog on WordPress while keeping their main site on Beacons. Honestly, I’m leaning toward moving the entire site to WordPress because SEO is going to be a critical factor for the success of this service-based business I manage. Having full control over SEO and the ability to create keyword-rich blog content will make a huge difference in improving their visibility and growth.

If you’re using Beacons.ai to host your website, you might be wondering: is it enough for SEO and long-term discoverability? Beacons.ai is a fantastic tool for creators to centralize their links, promote products, and engage their audience. However, it does have limitations when it comes to building a strong SEO presence. Let’s break down the pros, cons, and strategies to maximize your online visibility.

Why Beacons.ai Could Be Hurting Your SEO

Beacons.ai is simple, sleek, and effective for link management, but it isn’t designed to optimize for organic search rankings. Here are the main challenges:

1. No Blog Functionality

Blogs are one of the most powerful tools for SEO. By publishing fresh, keyword-rich content, you can rank for relevant search terms, attract organic traffic, and build authority in your niche. Unfortunately, Beacons doesn’t support blogging, which limits your ability to expand your content strategy.

2. Limited SEO Customization

While Beacons allows you to set basic meta titles and descriptions, it lacks advanced SEO features like schema markup, custom URL structures, and deeper optimization settings. These are critical for competing in search rankings.

3. Shared Infrastructure

If you’re using Beacons’ subdomain (e.g., yourbrand.beacons.ai), your SEO authority is tied to their domain rather than your own. This can hurt your ability to rank in search engines since unique domains typically carry more weight.

4. No Rich Content or Internal Linking

Rich content like blogs, videos, and case studies, paired with strategic internal linking, is key for improving SEO. Beacons pages are static and don’t encourage the same level of engagement or backlinking as a traditional website.

5. Backlink Challenges

Backlinks (links from other sites pointing to yours) are a major factor for SEO. Beacons pages are great for consolidating links, but they don’t naturally encourage backlinks the way high-value content like blog posts or resources do.

The Strengths of Beacons.ai for SEO

While it has limitations, Beacons does have some strong points:

1. Mobile-Friendly and Fast

Beacons pages are optimized for mobile and load quickly, both of which are critical for good SEO performance.

2. Custom Domain Support

You can connect your custom domain (e.g., yourbrand.com) to your Beacons page. This helps improve SEO compared to using a beacons.ai subdomain.

3. Traffic Hub

Beacons serves as a centralized hub for all your links, making it easy for your audience to find your products, services, or social channels.

How to Improve SEO and Discoverability While Using Beacons.ai

If Beacons.ai is your primary website, you can still make it work for your SEO strategy. Here’s how:

1. Use a Custom Domain

Connecting your custom domain (e.g., yourbrand.com) to your Beacons page will boost your site’s credibility and SEO authority. Avoid using the default beacons.ai subdomain.

2. Link to a Blog or Full Website

To overcome the limitations of Beacons, consider creating a blog or full website on a platform like WordPress.org. Use Beacons as a link hub and add prominent links to your blog or other content-rich pages (e.g., “Visit My Blog” or “Learn More About My Services”).

3. Integrate Content Marketing

Even without a blog on Beacons, create high-value content on other platforms (e.g., YouTube, Instagram, or LinkedIn) and link back to your Beacons or blog page.

4. Leverage Social Media for Traffic

Drive traffic to your Beacons page or website using social media platforms. While Beacons lacks SEO depth, it’s great for converting traffic into clicks for products, services, and other offers.

5. Monitor Your Analytics

Use Google Analytics and Search Console to track traffic and performance. This will help you understand where your visitors are coming from and which strategies are working best.

Should You Switch from Beacons.ai?

If long-term SEO and discoverability are key goals for your brand, consider building a dedicated website on a platform like WordPress.org. Here’s why:

• WordPress gives you full control over SEO, including meta tags, URL structure, and keyword optimization.

• You can host a blog to publish content regularly, boosting your ability to rank for multiple search terms.

• WordPress allows for custom plugins like Yoast SEO to fine-tune every aspect of your SEO strategy.

You don’t have to abandon Beacons altogether. Use it as a complement to your website by linking to your blog, landing pages, or portfolio.

What System would I Use To Build A Website & Business?

These are my systems of choice for anyone looking to build a complete, professional business while also ranking in Google search engines.

I absolutely love Beacons for its user-friendly interface, drag-and-drop functionality, and visually appealing design. However, the lack of a blogging feature can significantly impact SEO, especially for service-based local businesses that rely on ranking in Google search results to attract clients.

GoHighLevel is what I use

When it comes to managing service-based businesses, GoHighLevel is my go-to system.

It’s an all-in-one platform that offers advanced automation, funnel building, sales funnels, CRM tools, email marketing, SMS campaigns, and so much more.

With GoHighLevel, I can create highly customized workflows that save time, improve client engagement, and drive consistent results. If you’re serious about scaling your business with powerful tools and automation, you can try it out using my GoHighLevel affiliate link.

For those on a tighter budget, Systeme.io is a great alternative.

It offers excellent features like funnel building, course creation, gated community creation and advanced email marketing, and automation.

It’s perfect if you’re starting out and need a cost-effective way to build and manage your business.

Grab a free trial here.

After careful consideration, I’m leaning toward moving my client’s entire site from Beacons to WordPress to fully optimize their SEO.

While Beacons is fantastic for simplicity and design, platforms like WordPress and GoHighLevel provide the advanced tools and flexibility needed for long-term growth, content creation, and better discoverability in competitive markets.”